3rd Bac - Marketing Video

Click on the link:

https://www.youtube.com/watch?v=yeIM5IxvY-o

Watch the video on SWOT analysis.

Classwork: Watch the video, write a summary of 160 words. Take a picture of the summary and send it to my email in a PDF file by the end of the class. Email: engteachermiken@gmail.com

1st Bac - Financial Planning Video

Click on the link:

https://www.youtube.com/watch?v=2fiBoq3oQjM

Classwork: Watch the video, write a summary of 140 words. Take a picture of the summary and send it to my email in a PDF file by the end of the class. Email: engteachermiken@gmail.com

2nd Bac - SWOT video

Click on the link:

https://www.youtube.com/watch?v=mDLoJjPm_sA

Watch the video on SWOT analysis.

Classwork: Watch the video, write a summary of 160 words. Take a picture of the summary and send it to my email in a PDF file by the end of the class. Email: engteachermiken@gmail.com

3rd Bac - Advertisement

Advertisement

Advertising is a form of communication that is sponsored and has a message promoting or selling or trying to sell a product or service or an idea. It is classified as a form of marketing communication.

Types of advertising

Online Advertising: Online advertising or digital advertising as a form in which the message is conveyed via the internet. For every website ads are a major source of revenue. Advertising online has become very popular in the last decade and has surpassed the expectations of most of the advertising experts. 60% revenue of Google is generated from ads and the same goes for Facebook.

Online advertising has become so effective that a particular ad can be targeted to a specific person of specific age of a specific location on a specific time. In terms of pricing advertising online is very cheap compared to all other forms of advertising.

The major disadvantage of online advertising is at times people do not click on the ads and the message does not reach the targeted audience. Also setting up online and requires technical expertise which may not be possible for everyone. Digital Advertising and Online Advertising is one of the fastest growing Types of Advertising.

Ads on YouTube, Facebook Ads, Ads displayed on Google search results page are an example of Online Advertising.

Television Ads: About a decade ago television was the most popular form of advertising. Events like the super bowl, international cricket games, Olympics where the top attractions for advertisers to advertise about their products. To some extent, it still is effective for most advertisers but with the advent of online streaming of television on mobiles, marketers have now moved from television to online as their preferred advertising medium.

Another form of television and infomercial. An infomercial is a specially designed advertisement for information and awareness of the public. The term information comes from the combination of words information and commercial. Ads of almost all products are shown on television. Although it is costly, Television Ads are till date one of the best types of advertising and have the most fantastic reach for a large audience.

Product Placement: Product placement is called covert advertising wherein a product is quietly embedded in the entertainment media. Most of the times there is no mention of the product although the audience sees the product. Movies are the major places where product placement is done. They could be a few TV shows where product placement has been used but the effectiveness is observed more in movies than TV shows.

Will Smith is seen playing with his Converse shoes in the movie I Robot. Several brands of beer are advertised in How I met your Mother. In popular shows like Family Guy, humorous advertisements are placed all over the TV show like Red Bull, Sony, Apple, Microsoft, Samsung and many more.

With so many people subscribing to Netflix and Amazon prime, Product placement is increasingly being used and is one of the popular Types of Advertising.

Radio: Radio advertisements are the ones that are broadcast it through radio waves and heard on radios all over the place. These mostly consist of audible advertisements or jingles. While some consider this to be an ineffective form of advertising there are still many followers listen to the radio every morning.

Advertisement for almost every product can be found on the radio. Every single feature and benefit of the product have to be explained on the radio, unlike other sources where the customer can see the product for inside.

Print Advertising: Printing is the slowly decreasing form of advertising. There were days before the evolution of television when printing was a major source of advertising and considered to be one of the most effective media. But since the explosion of television usage, print advertisements have taken a backseat.

The main disadvantage of print advertising is the shelf life of the ads is short. However, because its reach is solid, Print advertising is one of the most expensive and most effective types of advertising. 

Outdoor advertising: Outdoor advertising consists of displaying large posters banners or hoardings with the advertisement. These are displayed on the side of the road, on the glass of large buildings, or on specifically targeted places that have huge inflow from the public. While earlier printed ads were used for outdoor advertising recently, they have been replaced by digital boards. These boards display the advertising without the hassle of getting ads printed.

Activity 1: Scan and send me the class copied to your notebook in a PDF file to my email: engteachermiken@gmail.com 

Activity 2: Complete the following questions, scan and send it to my email in a PDF format by next week. 

1.     What are some of the most popular types of publicity or advertisement in your city?

2.     Look for an advertisement on Facebook and complete the following table:

a.     Business
b.     Type of Advertisement
c.      Length (if picture how many pictures, if video how many seconds)
d.     Describe the advertisement

1st Bac - Permits

Sanitary Permit

A sanitary permit is issued by the local health authority for an establishment to operate, be it food or not food establishment. This permit is subject to control and health observation to make sure all the products that will be offered to the public are not harmful.

How to obtain an Operating Permit?

According to regulation, to obtain an operating permit you need to go to the ARCSA which in Spanish means “Agencia Nacional de Regulación, Control y Vigilancia Sanitaria”. The permit is valid for one year.

The following documents are needed to obtain an operating permit:

-       STR or RUC in spanish

-       Identity card

-       Documents proving the legal status of the entrepreneurship

-       Permit issued by the fire department

-       Categorization issued by the Ministries of Tourism or Industry and Productivity

-       Health certificate for each member of the staff

-       Proof of payment for the right of Operating Permit

Tourism Registration

The law of tourism show the following as tourist activities:

-       Accommodation: hotels, hostel, pension, motel, camping

-       Food and beverages: restaurants, cafeterias, bars

-       Travel agencies

-       Recreation: entertainment, theme parks, convention centers

-       Touristic transportation

For the owner of these type of entrepreneurships, there are some legal requirements they must follow. 

Homework: Copy this class on the notebook, scan or take pictures and send it to my email : engteachermiken@gmail.com by tonight 8pm 

2nd Bac - Analyzing Organizations

Analyzing Organizations

What do organizations do?

It is important to understand what organizations do and how they work, as they create products and services that we all use every day. Organizations are created for two key reasons – to meet business objectives or to meet social objectives. There are many types of business objectives, but for a company to be successful it must make money and be profitable. Social objectives could be educating children by building schools and employing teachers, or providing medical help for people by creating hospitals.

Businesses in the private sector are created to make a profit for their owners or shareholders. These people invest in organizations and they agree objectives with the senior management team. When the company makes a profit, they make money. If the company makes a loss, they lose money, so they are taking a risk.

Organizations in the public sector are created for social reasons, for example, the fire and police services. The government usually pays for these organizations using taxpayers' money to provide services that everyone can use.

There are also some organizations which are registered charities, for example, the Red Cross. These organizations are part of a third sector and are called not-for-profit as making money is not an objective. Instead, they use money from donors to achieve specific social objectives.

How can we understand and analyze an organization?

Business consultants and managers use business models to create a picture of an organization in its environment – a profile. Here are two of the most important models to show you how to create an organizational profile.

The first important business model is called STEEP, which looks at five factors: sociological (social changes), technological (new technology), economic (financial changes), environmental (new ideas on ‘green’ issues for example) and political (government policy). This business analysis will help the leaders of an organization to understand their industry and to manage the business successfully.

This is an example of a STEEP analysis for a drinks manufacturer.

Organization: Drinks company                                               Date: This year
STEEP factor	Analysis of organization
Sociological	Fruit juices and bottled mineral water are more popular with adults Soft drinks still popular with children and young adults
Technological	New computerized machinery makes production faster New flavors and new sugar-free sweeteners
Economic	Financial problems in some economies as there is less money to spend on ‘luxury’ drinks
Environmental	Need to create better packaging (cans, bottles etc.) which can be re-cycled
Political	Governments in many countries like drinks companies to operate there as they bring investment and employment

The second important model you can use to analyze the organization is a SWOT analysis, which looks at the internal strengths (good points) and weaknesses (bad points), as well as the external opportunities (possible new directions) and threats (possible dangers) for an organization.

This is an example of a SWOT analysis for the same drinks manufacturer. 

Organization: Drinks company                                                Date: This year
Strengths	Weaknesses
A well-known global brand A market leader with excellent marketing strategies Popular flavors	Public image of drinks is ‘unhealthy’ Some media say sweet drinks have a bad effect on weight, health, teeth of children
Opportunities	Threats
New products: sugar free drinks, new flavors Bottled water market Sponsorship opportunities to reinforce brand, e.g. sports events	Strong global and local competition New products such as health drinks and fruit juices from competitors

Why is this analysis useful?

Once you have a profile of an organization, you can use it to change the strategy of the company so that it can meet its objectives in the future.

Are there any problems with using these models for analysis?

It is important to remember that these models are only accurate for a short time as there are many changes every day in markets and businesses. To be valuable, the senior managers or business students need to repeat the analysis frequently. 

Classwork: Scan or take picture and send me the class copied to your notebook in a PDF file to my email: engteachermiken@gmail.com

Homework: In the second half of the notebook, complete the following activities, scan and send it to my email in a PDF format by next week.

1Read the information about the organization. Then answer the question.

1.     Bluetorch is a family business that is owned and run by Olivia Henderson and her family. They have a small shop in London that produces shoes, handbags and accessories for women. Olivia's father set up the business over 50 years ago, but now the profits are decreasing. Olivia is worried about the future. What type of organisation best describes Bluetorch?

a)     Public organization

b)     Not-for-profit organization

c)     Small private company without shareholders

d)     A large private company with shareholders

2.     Write the factors in the correct box in the SWOT analysis for Bluetorch

- Interest in products from new customers in China                    

- Local customers think that the shop is old-fashioned

- Great reputation for high-quality products       

- Talented new designer with lots of ideas          

- No online ordering system 

- One small shop in an expensive area                

- Companies using synthetic materials offer cheaper alternatives

- Could increase size of workshop and employ new staff

Strengths	Weaknesses	Opportunities	Threats